Did you know that 79% of marketers blogging reported ROI for 2013 and 43% of companies have gained a customer through blogging. Here at Preferred IT Group, we recently learned the value of blogging. After a short amount of time, we noticed an incredible amount of increased traffic on our website. There are thousands of ideas out there to blog about that will provide opportunities. Having a blog on your business website gives your readers an opportunity to engage in a dialogue and give their comments on each blog article. Let's dive into 5 reasons you should have a company blog.


1. Updated Content Gives You A Better Website

Google is constantly searching your site looking for updated content on your website. Websites that have updated content generally do better in search engine results.

2. Each Blog Gives SEO Opportunity

SEO, or search engine optimization, is the visibility of your site on search engines. People are searching online for a lot of random things. You can not realistically optimize your site for every search term, but you can certainly write blog articles targeting niche keyword phrases that are likely to draw highly qualified prospects.

3. More Indexed Pages = More Ranking Opportunities 

The more pages your website has, the more chances you have to rank on search engines for different topics. As I said above, you can write blog articles about different topics to gain more ranking opportunities.

4. Having A Blog Generates More Leads

60% of businesses who blog gain more customers. The reason for this is you should be providing calls-to-actions (CTAs) on your website which take you to a landing page, where you offer your visitor something of value.

5. You Recieve Lead Information That Will Help Your Sales Team

When your company blogs, you incorporate CTAs with offers that your visitors want, you will generate a list of leads that your sales team can then contact. For other prospects, you may need to nurture those leads until they are ready to buy.

Want more ideas on how you can optimize your website and online marketing? Click the link below!